Business

ExitLag, the global gaming connection optimization startup, has officially announced its expansion into the Egyptian market, in an expansion that is anchored by the appointment of Bucy Salem (Bucy plays), Egyptian Content creator, as the Country Ambassador to bridge the...

The Insomnia Egypt Gaming Festival faces a significant gap between its reported attendance of 25,000 gamers and the digital footprint left by its official ticketing platform. With an average ticket price of 600 EGP and website traffic peaking at approximately...

Savvy Games Group is revolutionizing the Saudi Arabian gaming and esports sector by partnering with Amazon Web Services to provide local startups and studios with the critical cloud infrastructure and technical resources needed to thrive in a competitive global market....

Esports represents the transformation of video games into a structured, professional competitive sport where organized teams face off in high-stakes tournaments. This industry has grown from small local gatherings into a multi-billion-dollar ecosystem characterized by massive viewership, professional athletes, and...

In a move that reshapes the global gaming landscape, Savvy Games Group has officially acquired MOONTON GAMES, the developer behind the hit title Mobile Legends: Bang Bang, from ByteDance for $6 billion, in one of the six largest acquisitions in...

The Kuwait Minister of Information and Culture and Minister of State for Youth Affairs, Abdulrahman Al-Mutairi, held high-level discussions with Prince Faisal bin Bandar bin Sultan Al Saud, President of both the Arab Esports Federation and the Saudi Esports Federation,...

Gamez Quest has officially launched in Riyadh as a specialised Arabic localisation studio for games, designed to bridge the cultural gap between global publishers and Middle Eastern audiences, filling a long-standing ecosystem need and offering a more culturally accurate path...

The Middle East and North Africa (MENA) region has spent the past five years transforming itself into one of the most strategically important esports and gaming markets in the world. As the industry prepares to enter 2026, the trends are...

The Esports Nations Cup (ENC) is accelerating its rise as the next major pillar of global competitive gaming, with the Esports World Cup Foundation announcing the addition of Chess.com, MOONTON Games, and SNK as the tournament’s latest Official Publishers. Their...

Exel by Merak is expanding its impact on the region’s gaming ecosystem, welcoming 19 startups into its second accelerator cohort, each receiving $300,000 in funding, full mentorship from global experts, and a program that now leans heavily into AI as...