Insights

The Insomnia Egypt Gaming Festival faces a significant gap between its reported attendance of 25,000 gamers and the digital footprint left by its official ticketing platform. With an average ticket price of 600 EGP and website traffic peaking at approximately...

The Insomnia Egypt Gaming Festival faces a significant gap between its reported attendance of 25,000 gamers and the digital footprint left by its official ticketing platform. With an average ticket price of 600 EGP and website traffic peaking at approximately...

Coverage of the MENA games and esports industry has traditionally focused on large-scale investment markets such as Saudi Arabia and the UAE. However, Jordan is increasingly emerging as a structural contributor to the regional ecosystem, driven by talent, production capability,...

Africa’s gaming market is projected to reach USD 3.68 billion by 2030. The key takeaway for the MENA region is that sustainable growth in emerging markets is driven by mobile accessibility, community-led grassroots competition, and frictionless fintech integration rather than...

The Middle East and North Africa (MENA) region has spent the past five years transforming itself into one of the most strategically important esports and gaming markets in the world. As the industry prepares to enter 2026, the trends are...