Gamez Quest has officially launched in Riyadh as a specialised Arabic localisation studio for games, designed to bridge the cultural gap between global publishers and Middle Eastern audiences, filling a long-standing ecosystem need and offering a more culturally accurate path for international games entering the region.
Backed by the experience of TrueGaming and arriving at a time when global publishers are actively seeking expansion beyond saturated Western markets, the studio positions itself as the missing link that enables better engagement, stronger brand trust, and new business opportunities across Saudi Arabia and the wider region.
The company enters the market with a mission to deliver localisation services that go far beyond translation, aiming to protect an IP’s creative identity while adapting the game’s humour, tone, references, and cultural nuances for Arabic-speaking players across different platforms, helping developers avoid the missteps that have previously hindered major international releases in the region.
The launch comes at a critical moment for Saudi Arabia’s gaming ambitions, as “Vision 2030” has built a strong infrastructure for gaming, esports, and digital entertainment. Still, the ecosystem needs high-quality localisation partners to support global publishers.
With its roots connected to TrueGaming’s long-standing presence in Saudi Arabia’s gaming community, “Gamez Quest” benefits from decades of local insight, giving the studio an advantage in understanding what resonates with players and what global publishers must adapt to enter the region successfully.
For international game developers, premium localisation increases player engagement, improves retention, reduces reputational risks, and enhances monetisation potential, especially for narrative-heavy and live-service titles.
It also opens the door for genres that previously struggled to succeed in the region due to language and cultural barriers.
We have seen an example of it in multiple games that decided to add Arabic-related stories to their games, such as “Captain Yasta” in “Battlefield”, which is a recent example that gave the MENA audience the impression that the developers of this game do not have any understanding of the culture.
The launch of Gamez Quest signals that the region is moving beyond basic market development and into an era of specialisation, quality control, and global alignment.
In the long term, Gamez Quest’s arrival could accelerate how global studios approach the Middle East, transforming Arabic localisation from an afterthought into a strategic pillar of regional expansion.
This news was first reported by Pocketgamer.biz
