The hybrid broadcasting platform eCLUTCH has launched its complete sports and esports entertainment package across the Middle East and North Africa through a strategic partnership with OSNtv. This collaboration brings top-tier, high-definition content to regional viewers via OSN’s advanced satellite and digital platforms, bridging traditional television with next-generation media habits.
The package features a diverse lineup of seven dedicated channels, including specialized broadcasting for padel tennis and localized Arabic content, establishing a landmark multi-platform distribution model for pro-gaming in the MENA market.
A major highlight of this rollout is eCLUTCH Arabic, a unique channel delivering live esports events with commentary from regional experts and pundits tailored specifically for Arabic-speaking fans. The channel offers a culturally-relevant experience by showcasing fan-favorite competitive titles like Fortnite, Rocket League, and Rainbow Six Siege. According to OSN executives, this specific focus allows the network to effectively serve the rapidly growing, high-energy gaming demographic that thrives on dynamic and engaging content.
The broader network lineup includes eCLUTCH Live 1, eCLUTCH Live 2, eCLUTCH Access, Padel Time TV, GINX TV, Gametoon, and Esports24, which collectively broadcast exclusive sports coverage, in-depth documentaries, and premium video-on-demand programming.
By partnering with high-profile global publishers and live event organizers, the platform infuses television lineups with over 2,000 new hours of premium live events annually. This extensive programming catalog spans massive pro-gaming circuits, including BLAST Esports’ multiple AAA ecosystems like Counter-Strike 2 and PUBG, Capcom’s Street Fighter 6 Pro Tour, and the Evolution Championship Series global fighting game tournament circuit.
The Middle East is currently experiencing an explosion in esports appetite, driving a massive demand among fans for dedicated, world-class action on every screen. Traditional pay TV operators are increasingly adapting to these evolving viewing habits by integrating digital-first gaming ecosystems into their core broadcasting models. By making this premium content accessible simultaneously across satellite, web, and mobile platforms, the partnership positions competitive gaming directly alongside the world’s most established traditional sports.
